2 Easy Ways to Add Facebook Pixel to WordPress

Struggling with how to add Facebook Pixel to WordPress? If youre running any type of Facebook ads, using Facebook Pixel is essential to help you optimize your ad campaigns.In short, Facebook Pixel is like Google Analytics for Facebook ads! It lets you better target your ads and see how effective they are at turning clicks into sales.But if youre not super tech-savvy, it can be a little difficult to actually figure out how to get Facebook Pixel up and running with WordPress, right?To help you out, Im going to give you a beginner-friendly tutorial for two different methods:With manual code this is a lightweight option that helps you add the Facebook Pixel code and nothing else.With a plugin the advantage of this method is that you can create custom audiences and conversion goals from inside your WordPress dashboard. This plugin is especially great for eCommerce stores because it has dedicated WooCommerce and Easy Digital Downloads integrations.If youre planning to use custom audience s and conversion goals, I recommend that you use the plugin method. But if you just want to use Facebook Pixel to create Lookalike audiences and other more basic features, the manual code implementation is the simplest solution for your needs. )Insert the tracking code from that Facebook pixel into the head section of your WordPress siteIts nothing too complicated I promise! Lets get startedStep 1: Create new Facebook Pixel via Facebook Ads ManagerTo get started, go to the Pixels tab in Facebook Ads Manager. You can go straight there by clicking this link.If you havent already created a Pixel (you can only create one Pixel per account), you can click the green button to Create a Pixel:A box should appear that asks for a name then all you need to do is click Create.After that, you should see some options for how to add Facebook pixel to your website. Choose the Manually Install the Code Yourself option:That should display the Facebook Pixel tracking code:Keep this code handy becaus e youre going to need it in the next step.Step 2: Add Facebook Pixel tracking code to WordPress head sectionWhile there are a number of different ways that you can add code snippets like this to WordPress, I think the simplest method is a free plugin called Insert Headers and Footers: Insert Headers and Footers Author(s): WPBeginnerCurrent Version: 1.4.4Last Updated: September 23, 2019insert-headers-and-footers.1.4.4.zip 84%Ratings 2,989,572Downloads WP 3.6+Requires Heres how to do it:Install and activate the free Insert Headers and Footers pluginGo to Settings → Insert Headers and FootersPaste the Facebook Pixel tracking code into the Scripts in Header boxSave your changesAnd thats it! You just learned how to add Facebook Pixel to WordPress.Ill show you how to test if your new Facebook Pixel is working at the end of this article. But first, let me cover the plugin method, quickly.How to add Facebook Pixel to WordPress with Pixel Caffeine pluginPixel Caffeine is a fre e plugin from AdEspresso, a popular Facebook Ads Manager tool.The advantages of using Pixel Caffeine over the method outlined above are that you can:Create custom audiences based on actions related to WordPress right from your WordPress dashboard.Create Facebook Dynamic Ads for WooCommerce, assuming youre using a WooCommerce store.Easily track conversions, including dedicated integrations for WooCommerce and Easy Digital Downloads.If youre using WordPress to power an eCommerce store, this functionality is especially helpful.But even if youre just running a regular website, the custom audiences functionality can be helpful for more advanced Facebook advertisers.Before you can use the plugin, youll need to have already created a Facebook Pixel in the Facebook Ads Manager (you can follow the same instructions I outlined in Step 1 of the previous section if you need help).How to configure Pixel CaffeineTo use the Pixel Caffeine plugin, install and activate it like you would any other pl ugin. Pixel Caffeine Author(s): AdEspressoCurrent Version: 2.0.8Last Updated: May 7, 2019pixel-caffeine.2.0.8.zip 88%Ratings 246,648Downloads WP 4.4+Requires Then:Go to the new Pixel Caffeine area in your WordPress dashboard sidebarGo to the General Settings tabClick the FACEBOOK CONNECT button (this is necessary if you want all the bonus functionality)Once you click that button, youll see a prompt saying that Pixel Caffeine would like to manage your business. Click OK:Then, youll be taken back to your WordPress dashboard, where you can select your Ad account and Pixel ID:And thats it! Your Facebook Pixel is now up and running.To take advantage of Pixel Caffeines more advanced features, you can use the tabs for Custom Audiences and Conversions/Events:How to test if Facebook Pixel is workingAfter you add Facebook Pixel to WordPress, you need to do one more thing:Make sure Facebook Pixel is actually working!To do that, you install the Facebook Pixel Helper Chrome extension.Onc e you have the Chrome extension activated, visit the site where you installed Facebook Pixel.If your Pixel is working, you should see something like this when you click on the extension:And there you go! Thats all you need to do to add Facebook Pixel to WordPress. Enjoy your remarketing, conversion tracking, and custom audiences!Is there anything else that youd like us to explain when it comes to advertising your WordPress site on Facebook? Let us know in the comments! Here are 2 easy ways to add @Facebook Pixel to #WordPress